Posts by Jenni McKinnon

eCommerce Tips: Black Friday & Cyber November

Black Friday has traditionally marked the start of the holiday shopping season, but in recent years spending has taken a dive as consumers snub physical stores to shop online. In fact, two-thirds of Americans find holiday shopping stressful and would rather shovel…
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4 SaaS Trends to Watch in 2018

It wasn't all that long ago that you bought software on a CD-ROM and someone from IT had to install it on your computer for you. In recent years, however, more and more businesses have moved away from this on-premises software model…
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How Agencies Are Killing it: Advertising Trends for 2018

The internet and social media have turned advertising on its head leading to some truly innovative advertising trends in 2018. Nowadays, Facebook and Google remind you over and over about that beautiful bag you saw last month, you know, the one that…
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Why Agencies Need a Client Retention Strategy

What does it take to grow an agency? If your first thought was "winning more clients!" it's time to think about client retention. Why? Because your existing clients who will keep coming back with more business and be more profitable over time,…
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The Top eCommerce Platforms for 2018 Compared

As consumers abandon physical stores to buy online -- 51% of Americans, in fact -- and the eComm economy grows, we are met with a number of options for platforms. There's no one-size-fits-all solution -- and each platform has its pros and…
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UX Writing Crash Course & Checklist

There's been a huge push in recent years for designers to learn how to code, to be all-rounders who can seamlessly switch from Photoshop to GitHub. But, as it turns out, code is not the only unicorn skill. As John Maeda, Automattic's…
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